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Serena Hei

A marketer with crazy ideas

WeChat Image_20241021112248.jpg

DON'T KEEP CALM,

KEEP CRAZY

A marketing professional with over 10 years of marketing experience in the following industries: home appliances（B2B, channels including retail),
building materials(commercial and residential retail), real estate, engineering, and IT. 
 
Also, I am an independent troubleshooter and skilled in marketing strategy, marketing plan, product launch, team management,
budget control, e-commerce, B2B, and B2C marketing.

  • Team management

  • Localize marketing strategies and plans across APAC

  • Analyze and adjust the Google Ads campaign

  • E-commerce website

  • Graphic design – Adobe Suits

  • Video filming and editing

  • Product design, production, and launch

  • Content management: blog, case study, social posts

  • Project management

  • Print and digital ads

  • Email marketing

  • Conference/exhibition

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  • RMIT University

       2010 - 2012   Melbourne
       Master of Computer Science

  • Air Force Engineering University

       2005 - 2009   China
       Bachelor of Engineering

  • RMIT (Online Course)

       Blockchain Technology

  • RMIT (Short Course)

       Video Production

Serena Hei

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