High-Impact Performer
Inventive Problem Solver
Proactive Achiever
Commercially driven marketing leader with 10+ years’ experience leading national and Asia-Pacific marketing strategy, brand transformation, and revenue-driving initiatives across B2B, retail, and dealer network environments. Proven track record in aligning marketing investment with commercial performance, driving market expansion, and building high-performing teams. Experienced in partnering with executive leadership to deliver scalable growth strategies, strengthen channel performance, and enhance customer engagement across complex distribution networks.
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Commercial & Channel Leadership
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Retail, wholesaler and dealer network strategy
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Joint business planning & co-op marketing programs
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Market expansion & channel performance optimisation
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Local Area Marketing (LAM) strategy
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Marketing Strategy & Growth
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National & regional marketing strategy
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Go-to-Market (GTM) leadership
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Brand positioning & product launches
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Integrated multi-channel campaigns
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Digital & Data-Driven Marketing
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Performance marketing (SEO, SEM, Google Ads)
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Marketing analytics & ROI optimisation
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CRM & customer lifecycle management
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Data-led decision making
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Leadership & Investment Management
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Team leadership (up to 6 direct reports)
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Multi-million-dollar marketing budget ownership
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Agency & stakeholder management
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Cross-functional executive collaboration
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RMIT University
2010 - 2012 Melbourne
Master of Computer Science
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Air Force Engineering University
2005 - 2009 China
Bachelor of Engineering
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RMIT (Online Course)
Blockchain Technology
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RMIT (Short Course)
Video Production